My Climb Into Development

I frequently get asked “So, how’d you get into Software Development?” To this, my response is a smile with “Want the quick and dirty version or the full story?”

The TLDR version: I was feeling stagnant in marketing and curious...

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Western Slope DTC

I recently had the opportunity to visit Durango, (my college hometown!) with my Go Code Colorado colleagues for a site visit. We had meetings lined up with people from top to bottom and left to right, but nothing could’ve prepared...

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GlueCon Spring 2013

I love conferences, no seriously, I do. Even better? When I get paid to go to them and learn all sorts of information. I had the opportunity to attend Gluecon this year, alongside Elaine Marino, my partner in crime at...

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I currently work at Commerce Kitchen, a fully integrated web shop. We do Rails development, CMS (Content Management System) manipulation, inbound marketing and SEO, and we can even provide IT support from our friends at Lark. Because of this, we...

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Startup Weekend Boulder Teams that made it!

Welp, we went from 32 pitches down to 10 teams and that folks, is how the Startup Weekend cookie crumbles. We are super stoked to have some teams on that have already started working on their apps. Here are some...

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AdWords Enhanced Campaigns

Last week Google provided us with a Google Hangout reviewing new Enhanced Campaigns Bid Adjustments in AdWords. Why they are launching them? Initially, most people would search from computers, but now we are searching from tablets and phones as well....

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About two weeks ago, we talked about Google’s rolling out of enhanced campaigns. The three key changes to the AdWords changes which make them Enhanced:

Easier to manage Showing your ads to users at the right time. Better control over...

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Adwords and YouTube

YouTube recently announced that it gets more than one billion unique visitors to the site every month. Considering that the company was created in 2005, this is quite the feat, but relatively common for Google. Google hit this same mark...

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Adwords:Mobile

This week in Adwords, Google shared some interesting findings from their partnership with Nielsen regarding mobile conversions.

While we are aware of the increasing number of mobile users, the default view from some advertisers was that users were searching on...

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Waza

I had the opportunity to attend the Waza conference, Heroku’s second annual developers conference in San Francisco. This is a developer event that “celebrates the art of software development through technical sessions and unique happenings.” The word Waza is the...

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Location is key for your keywords

You may have heard of the term “geo-targeting” or “geo-segmentation.” This is in relation to a website advertising campaign which is focused on targeting specific location. You may wonder why this is important or if it is relevant to your...

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AdWords News

Heads up! AdWords is ch-ch-ch changing as it relates to Mobile PPC, but hey, this is a good thing!

This week, Google announced changes to their AdWords, allowing businesses to have more effective campaigns regardless of of time or place...

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Adwords Certification

If you are just starting to get into the AdWords space or are already at a proficient level, you probably have looked at or wondered about getting certified in AdWords.

I personally became Google AdWords certified while working for a...

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Using RegEx with Ruby

We learned about RegEx in our first module and it’s been one of my favorite things to use in projects (when appropriate of course) and I wanted to leave myself some breadcrumbs and highlight examples of usage.

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